" 'They think we live in buckskin and teepees,' she said. 'It's 2018 and there are still people who ask that question.'
You'd think these misconceptions might not extend to a company as large, multi-ethnic and ostensibly media-savvy as the UFC. But according to Montaño, they do.
Her most damning observation involves the UFC's efforts to market her, including a suggested approach that would make use of those same stereotypes.
'They literally wanted me to put on a costume,' Montaño said. 'They literally wanted to see me coming out with war paint on my face. They think 'Native' and they think these things. I don't want to be the token Native. I don't want to be blasted on posters with a headdress on and with buckskin and a loin cloth.'
The UFC did not respond to requests seeking comment for this story."
Nicco Montaño, UFC's First Native Champ, Has a Story You Need to Hear
You'd think these misconceptions might not extend to a company as large, multi-ethnic and ostensibly media-savvy as the UFC. But according to Montaño, they do.
Her most damning observation involves the UFC's efforts to market her, including a suggested approach that would make use of those same stereotypes.
'They literally wanted me to put on a costume,' Montaño said. 'They literally wanted to see me coming out with war paint on my face. They think 'Native' and they think these things. I don't want to be the token Native. I don't want to be blasted on posters with a headdress on and with buckskin and a loin cloth.'
The UFC did not respond to requests seeking comment for this story."
Nicco Montaño, UFC's First Native Champ, Has a Story You Need to Hear