Median age of UFC viewers is now 49

[member 3289]

The feel is a little different; it's a lot less colorful, and the press has been bad. I mean, fans don't feel as much like they want to give the ufc their money, whereas I think before they were more inclined to pay just to support them.

Since the Reebok deal started, the UFC has had 4 of its 5 highest-selling PPVs of all time.

I think you're giving most fans a little too much credit when it comes to why they decide to buy or not to buy a UFC ppv.